Turning Oilfield Data into Decisions: Executive Dashboards Powered by RigER and ERP
At RigER, we’ve recently kicked off an exciting new project with one of our top clients: building executive dashboards that bring together data from both RigER and their ERP system.
These dashboards are designed for decision-makers – CEOs, CFOs, operations leaders, and investors – who need a clear, real-time view of what’s happening across the business so they can act quickly and confidently.
Why Executive Dashboards Matter
In oilfield services and equipment rentals, decisions are only as good as the data behind them. Yet, critical information is often scattered across multiple systems:
- Financial records in ERP
- Operational data in RigER
- Maintenance and safety information in separate tools or spreadsheets
Our executive dashboards consolidate this information into a single, easy-to-read view. They answer three essential questions:
- What happened? – Historical performance and trends
- What’s happening now? – Real-time operational and financial status
- What’s likely to happen next? – Forecasts for the coming months
By presenting this information visually and in real time, management teams get quick, clear feedback on what’s working and what needs attention.
From Data to Foresight: Built-In Forecasting
One of the most powerful aspects of this project is the forecasting capability.
We’re building tools that help predict business conditions for the next three months, using:
- Historical revenue and utilization trends
- Current job pipeline and backlog
- Equipment availability and maintenance schedules
- Operational performance indicators
This forward-looking view helps leadership teams:
- Anticipate capacity constraints
- Plan hiring and resource allocation
- Optimize capital investments
- Identify risks before they impact revenue
Instead of reacting to problems after they appear in financial statements, executives can see early signals and act proactively.
A Strategic, Top-Down Approach to KPIs
Effective dashboards don’t start with charts; they start with strategy.
Our approach begins at the executive level:
- Define strategic objectives – Growth, profitability, utilization, safety, customer satisfaction, etc.
- Translate them into KPIs – Revenue per rig, equipment utilization, job cycle time, maintenance backlog, NPS, incident rate, and more.
- Map KPIs to data sources – Which metrics come from ERP? Which from RigER? Which from other systems?
- Design dashboards around decisions – What decisions should each dashboard enable? Who uses it? How often?
This ensures every chart and metric on the screen is tied to a real business question and a real decision-maker.
RigER as the Operational Extension of ERP
RigER plays a unique role in this architecture.
Most ERP systems are excellent at financials, billing, and high-level reporting. RigER extends that capability into day-to-day oilfield operations, acting as the central data collection hub for:
- Field operations
- Shop floor activities
- Office functions
Within RigER, we consolidate critical operational information, including:
- Safety reports and incident logs
- Equipment maintenance and service records
- Rental utilization and job status
- Customer satisfaction metrics
- Inventory, purchasing, and work orders
By integrating RigER with ERP, executive dashboards can finally connect operational reality in the field and shop with financial outcomes in the boardroom.
This dual functionality – operational system of record plus executive insight engine – creates a real strategic advantage.
Real-Time Visibility, Real-World Impact
When leadership has real-time access to accurate, consolidated information, several things happen:
- Operational efficiency improves – Bottlenecks are visible and can be addressed quickly.
- Cross-functional collaboration increases – Finance, operations, and management work from the same source of truth.
- Scaling becomes easier – As the business grows, leaders can maintain control without adding layers of manual reporting.
- Agility improves – Teams can respond faster to changing market conditions, customer demands, and equipment constraints.
In a dynamic, asset-heavy industry like oilfield services, this level of visibility is no longer a “nice to have” – it’s a competitive necessity.
Built to Evolve with Your Business
No two organizations have the same strategy, structure, or KPIs. Even within a single company, metrics evolve over time as priorities shift.
That’s why these executive dashboards are built with flexibility in mind:
- KPIs can be added, removed, or refined as strategy changes
- Dashboards can be tailored for different roles (executive, operations, finance, maintenance)
- New data sources can be integrated as systems and processes evolve
Instead of locking you into a static reporting model, the dashboards grow with your business.
Interested in Executive Dashboards for Your Organization?
We’ll continue to share insights and lessons learned from this project as it progresses, including best practices for KPI design, integration patterns, and real-world examples from the field.
If your organization:
- Already uses RigER, or
- Is considering RigER implementation and wants executive-level visibility from day one
…we can help you design and deploy executive dashboards that connect your RigER and ERP data into a single, strategic view.
If you’d like to explore what this could look like for your company, reach out to our team and let’s talk about your KPIs, systems, and goals.
